Lion
Expensive European Cars – Luxury Statements: Porsche, Mercedes, Land Rover,
BMW, Audi, Tesla, Bentley, Rolls Royce etc. Owns the road, impatient, assured, cruises…
“Get out of my way! I’m in a hurry! OMG turn already!!! I so love/want this car, I deserve it!”
Dog
Modest Cars – Getting on in age: may not have air-con etc, live with what doesn’t
work, holding on until it dies. Intimidated when tail gated, hesitant, uncertain, considerate.
“I’m in the way, I need to change lanes. Oh No… they won’t let me in! What do I do?!”
Beaver
Middle Range Cars – Japanese- German- Korean, value for money, strong reviews, good
fuel efficiency - warranty, insured, regular services, RAC. Law abiding, respectful drivers.
“They don’t obey the road rules! Get a reliable car that lasts, get it tested. Do get it serviced.”
Swan
Vintage cars, utes, trucks, 4WD’s, motor bikes - if + Lion - flasher versions, Hummers etc.
Old second-hand vehicles – bargains that have NO frills – much cherished ‘fixer uppers.’
Road Rage - Arrogance: “He cut me off!! Bastard! You don’t own the road! Learn to drive FFS!”
Raven
Depends on other Personas – black or sleek car with bit of bling, class, style and comfort.
Wont’ be pushed around, tunes into other realms driving, contemptuous analysis of other drivers.
“Hah, he’s incensed - personally insulted, bloody Swan! He’s tailgating!! I’ll flash my high beam!”
Owl
Quality Car but NOT Ostentatious – BMW, Audi, Prius, Peugeot, quality engineering latest technology, environmentally responsible, electric cars, drives under the radar, lost in ideas.
“Why spend so much on a flash vehicle? The carbon footprint! I’d like an electric bike or car.”
Peacock
Ostentatious expensive sports car! European top-quality brands, MGs, coupes, luxury sexy cars.
Car needs to look expensive, stand out, have all the frills, impress others, invoke envy, be fun!
“I LOVE this car!! Put the top down!!! Wow, the sound system!! I’d die being seen driving that!”
Parrot
Second-hand old Kombi Van, ‘hippy’ colourful cars, cheap nearly dead cars, camper vans, bikes, no car - ‘I don’t believe in cars’, uninsured, rebels - doesn’t pay fines, costs more in the end.
“I can’t do regular car payments…. There’s a Kombi on gumtree! Can I catch a lift? My car died.”
Nightingale
Depends on other Personas. Modest sedan - would like good sound system for music. Unreliable with car services - maintenance, mind elsewhere, not a priority, but a lovely car would be nice.
“I’m not sure about my car… if it’s ok or not, will have to hope. Play this track… it’s so beautiful.”
Sparrow
Quirky colourful car with a name, crystals hanging, VW, Kombi, naive car buyer, forgets petrol -service: anxious, easily distressed, nervous, gets lost, confused, can’t park or refuses to drive at all.
“I don’t know which way to go?! Where?!! So, I missed the turn off?!!! I’m lost now, I’ll be late!”